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Summer 1996 - Volume 2, No. 1

Special Issue: Keynote Speeches of the 1996 East West Trade Conference

MTSU is pleased to have cosponsored the 1996 East West Conference, 'Effective International Managing and Marketing,' this past spring. The conference was an exciting event, offering a plethora of advice and information on how to better compete in the global economy. In this issue, Global Commerce presents the conference keynote speeches of Ron Marston, President of HCA International and Wiley Bourne, Vice Chairman of Eastman Chemical. Each offers the insights of one of Tennessee's most innovative and successful global firms on the challenges and opportunities of "going global."


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